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Tags: media* + subscription* + magazine* + management* + crm* + benjamin schweizer* + book* + print* + customer relationship management* + publishing*

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1. An examination of factors leading to abating customer loyalty towards magazine subscriptions

   Tags: benjamin schweizer, book, crm, customer relationship management, magazine, management, market research, media, msc, print, publishing, subscription by Benjamin Schweizer (2008-07-11)

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