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Tags: customer relationship management* + media* + management* + benjamin schweizer* + market research* + subscription* + print* + magazine* + book*

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1. An examination of factors leading to abating customer loyalty towards magazine subscriptions

   Tags: benjamin schweizer, book, crm, customer relationship management, magazine, management, market research, media, msc, print, publishing, subscription by Benjamin Schweizer (2008-07-11)

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